Millennials Travel Statistics & Trends 2025

The no.1 destination Millennials want to visit if they could go anywhere in the world is France .

City breaks have soared nearly 60% of Gen Z and Millennials are avoiding party destinations eg Ibiza, in favor of Europe's historic capitals in 2025.

Rome tops the list of new must-visit destinations for young travelers, followed by Paris (27%), Amsterdam (26%), and Barcelona (25%).

70% of millennials say they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie.

49% of millennial travelers were expected to travel internationally during the first 6 months of 2022.

47% of millennials say they have planned an entire trip around visiting a specific restaurant.

45% of millennials say they have planned a trip around attending a food festival.

40%  like to visit a resort with a beach in the next 12 months.

38% plan to visit a metropolitan city in the next 12 months.

67% of millennial travelers said they'd like to go on a once-in-a-lifetime vacation in 2024.

USA: Yearly, 51% of millennials expect to travel to both domestic and international destinations, 42% plan to only travel domestic, and 7% international only.

USA: 79% of millennial travel was domestic only in the US

USA: In 24 months, 33% are planning international trips.

US Millennials spend  $200 billion  on travel annually.

33%  plan a spending budget of  $5000+  on their vacations.

84% of millennials plan to spend more or the same amount on travel in 2024 compared to 2023.

64% of millennials aimed to cut other areas of their personal spending to prioritize travel.

Looking for the best deal is important to 92% of US Millennials.

Millennials travel more than any other generation, with an average of 35 days per year. 

18% of millennials have taken 3+ domestic flights in the past year, compared to 10% of Gen Xers and 6% of baby boomers.

68% of millennials said they would consider splurging on a huge trip in 2024.

By 2030, Millennials are expected to have an annual income of more than $4 trillion overall.

Millennial consumer spending over the next 10 years will be powered by Asia. Particularly, lower middle classes from India, Indonesia, and China - with a market share worth $20 trillion.

72%  want to spend on travel experiences rather than physical possessions next year.

55%  want to increase the volume of trips next year.

On average, excluding airfare, US millennials spent  $1,373  on summer vacations.

46%  of millennials spend on business flights, compared to Gen x  34% , Boomers  16% , Silent  1%.

Millennials are the most likely age group to transcend into debt for travel.

86% of millennials chose new culture over 44% who wanted to party and 28% want to shop as their reason for traveling.

82% of millennials want to take vacations that have minimal environmental impact. 

A 2022 survey showed most millennials traveling to see family and friends.

Second to that, Millennials travel for a mental health boost , followed by visiting new US Cities, international trips, cheap deals, and fulfilling bucket list items.

61% of Millennials prioritize trips that focus on personal wellness and staying in hotels with spas and wellness services.

79% of Gen-Z and Millennials would love to take part in a day in the life of locals in the destination they are visiting.

82% of Millennials say they want to go on a vacation that has a minimal impact on the environment in 2023, compared to 72% of Gen X and 64% of boomers

86% of Millennials want to shop at small businesses when they travel to a new location.

60% ranked authentic culture as the most vital part of the entire travel experience.

78% want their travel to be educational and learn something.

Compared to other generations, millennials are 13% more likely to seek travel destinations with historical or cultural importance.

Compared to other generations, thrill chasing millennials are twice as likely to do something dangerous for excitement.

62% are likely to lengthen their business trips on the pursuit of culture.

Itinerary creation through online travel agents has seen a decline from 50% to 25% in two years, and more millennials plan their own trips.

58% of Millennials plan to bring their extended family on vacation in 2025, as opposed to 31% of their Gen X and Baby Boomer counterparts. 

58% of millennials stated they would solo travel, and 26% already have.

1 in 4 travellers said they were planning to travel alone in the next 6 months, with millennials and Gen Z most likely to travel solo.

26% of millennial women have done solo travel, 27% of millennial respondents haven’t but would consider it.

40% of travellers will take a holiday with friends in the next 12 months.

58% favour travelling with friends, compared to other generations at 38%.

44% of millennials with children have gone together, of which 62% did so with children under five years old.

49% regularly take last-minute trips, 69% of which regret not taking last-minute vacations.

75% want to increase the amount they travel abroad, compared to other generations at 52%

69% had more trips over weekends, compared to different generations at 13%.

87% use Facebook to inspire their booking, and over 50% used Pinterest or Twitter.

46% of Millennials travel to explore a place they've seen on Instagram. 

Surprisingly, 29% of young travellers are turning to dating apps to connect with locals in travel destinations. 

61% of Millennials travel to see places that “look great” in photos/videos. 

97% will share travel experiences on social media, with 2 in 3 posting once a day while away.

40% of internationally traveling millennials confess they want to create an idealized version of themselves on social media.

79% took friends advice on destinations and booked based on those recommendations.

84% are influenced to book of user-generated content (reviews, forums, comments).

66% of millennial travellers book their travel using a smartphone.

74% use their smartphone to research their holiday or trip.

75% have installed travel apps on their smartphone, compared with other generations at 47%.

86% are disappointed by the experience online travel agents provide on a mobile device.

55% go to relax from ordinary life, 50% take trips to visit people, 45% to spend time with family, and 34% travel for a romantic getaway.

34% of young millennials travel to experience more of life, 23% to befriend other travelers.

25% of millennial families plan to go international with their vacations.

72% have set a target for a dream holiday sometime in their future.

The average Millennial Brit intends to go away five times in 2025. 

Millennial travelers booking preferences: 57% of online travel agents, 36% of hotel websites, 32% of airline sites.

61% of query travel providers, agents, and opinion sites throughout the research phase of booking.

50% use social networks, friends, and family to consult their travel options.

85% will check more than one site for exclusive deals before confirming their booking.

23% chose online travel agents by user-friendly design and security over price.

13% think using online travel agents isn't as safe as booking direct.

52% use review websites, travel forums, and blogs to research and validate potential options

58% favor hotels with full service.

Two-thirds of Airbnb’s user base consisted of Millennials in 2024.

35% will seek premium hotels and resorts for an upmarket experience.

2 in 5 millennials admit the hotel and travel images on social media influence their booking.

41% joined a loyalty program through the ease of use, 68% will stick with programs that offer the best rewards.

Hotel loyalty schemes are at an all-time high, 75% stuck with their brand even if points expired.

68% want a service that will let them split the cost of their travel with others on the booking.

50% of travelers rate customer service via instant messaging above face-to-face.

2 in 3 would like a service that will suggest holidays based firstly on their personality, then budget.

16% would disclose personal data in exchange for discounts, but 57% would if the service provided personalised holidays, tips, and advice.

60% plan to purchase extras to upgrade their experience

36% approved of automated check-ins, compared to a lower 19% from other generations

55% of Millennials say they spend more time planning for vacations than for their retirement.

The US travel market grew by 5% in 2018, by 2022 total gross bookings will have risen to $ 441 billion.

34% bookings were made with OTAs, 66% were made through supplier websites & mobile apps.

90% of those taking a Guernsey holiday are from three countries; 70% from the UK, 11% from Jersey and 8% from France.

More than 110 cruise liners stop in Guernsey each year. 

80% prefer mobile booking to get the information they require.

72% of mobile bookings made by travelers happened within a 48-hour window prior to booking.

90% of travelers use apps for maps, airlines, weather and social media when traveling.

72% of those taking a holiday to Jersey in 2017 stayed in hotels. Around one in ten persons stayed in in self-catering accommodation.

55% of travelers are making more sustainable travel decisions compared with last year.

73% of global travelers aim to stay in eco-friendly accommodation when traveling next year.

70% of travelers would be more inclined to book accommodation if it was eco-friendly.

Over 60% would consider a last-minute impulse trip based on a hotel or flight deal.

Costs: How much do people spend on travel?

In 2017 $ 1.036 billion USD was spent on travel.

$ 718.4 billion USD is from leisure travel in 2017.

$ 317.2 billion is from business travel in 2017.

American's spend $ 101.1 billion USD on summer travel.

Americans spend an average of $ 1,978 on summer trips.

American's spend on average $ 6,080 on an international trip.

2.7% of the US GDP is attributed to travel and tourism.

Travel is the second most popular choice for optional spending.

36% of travelers view travel as a priority when spending.