U.S. Tourism & Travel Statistics 2025

92% of Americans plan to travel in 2025.

56% of Americans plan to travel more in 2025 than they did in 2024.

Mexico and Canada are the top three destinations for American travelers.

Top destinations also include the UK (3.7 million), France (3.1 million), Italy (2.6 million), Germany (2 million), and Spain (2 million).

Grand Turk Island, Turks and Caicos saw an increase of 528% in searches from January to June 2024.

In 2024, top domestic destinations for US travelers included California, Florida, New York, Nevada (Las Vegas), and Hawaii. 

U.S. travelers took approximately 16.8 million domestic flights in 2024.

In 2024, an estimated 98.46 million Americans took international trips.

In 2024, the highest number of inbound international visitors to the United States, 20.24 million, came from Canada. 

Approximately 17 million visitors came from Mexico.

Canada was the top source of inbound international visitors to the US in 2024, with 20.24 million visitors. 

330,937 visitors came from the UK. 

193,337 visitors were from Germany.

Americans spend $215.4 billion abroad annually. 

In 2024, inbound tourists spent $210 billion in the U.S. on travel and tourism-related goods and services, up 13% compared to 2023.

American travellers spent $1.3 trillion in the U.S. in 2024, which produced an economic output of $2.9 trillion.

American travelers are predicted to spend an average of $5,138 per person, per trip.

Americans opting for luxury travel spend an average of $16,000 each, 3.4 times more than the average traveller spends.

Millennials spend an average of $3,927 per trip.

Average daily expenses range from over $700 per person to less than $200.

Aspen, Colorado, is the most expensive destination in the U.S., with an average daily cost of $779.92 per person.

A week-long trip for a family of four to Aspen can exceed $14,081.21.

Charleston, West Virginia, is the most affordable destination, with an average daily cost of just $193.99 per person.

For international travel, American travellers spent the most visiting Antarctica at $17,599 on average in 2024.

Over 15,000 American travelers spent over $82 million to visit the 10 most expensive destinations.

However, high travel costs have impacted travel to these destinations, with tourism down 27% in 2024 to these destinations. 

Inbound travel to the US was estimated to be worth around $1.9 trillion in 2024.

The U.S. Travel Association projects that total U.S. travel spending will grow 3.9% to $1.35 trillion in 2025.

In 2025, the US travel and tourism industry is projected to generate USD 223.64 billion in revenue. This includes domestic and international travel spending.

The market is anticipated to keep growing, with a projected market volume of US$265.49 billion by 2029. 

The hotel market is the largest sector within the Travel & Tourism industry and is projected to reach US$114.74 billion in 2025. 

In 2025, the tourism industry in the US is projected to employ 2.17 million people in hotels alone, up from 2.15 million in 2024.

In 2024, the travel and tourism sector contributed $2.51 trillion to the U.S. GDP. 

This represents about 9% of the total U.S. economy. 

U.S. millennials travel 35 days per year, compared to 26 days for Generation X, 27 days for Baby Boomers, and 29 days for Generation Z.

99% of baby boomers plan at least one leisure trip.

81% of boomers travel with a spouse or significant other.

47% of U.S. millennials & 50% of Gen Z would prefer to save money on flights and spend more on experiences. 

84% of millennials plan to spend the same or more on travel in 2025 compared to 2024. 

76% of U.S. millennials plan to take solo trips in 2025.

65% of millennials prioritize budget-friendly options but will splurge on unique travel moments.

70% of U.S. millennials and Gen Z like to plan trips that focus on enjoying the journey as well as the destination.

58% of millennials and Gen Z travel to a destination to find high-quality items authentic to the destination.

58% of Millennials and Gen Z parents surveyed plan to bring their extended family on vacation in 2025.

Compared with 31% of their Gen X and Baby Boomer counterparts.

70% of American Millennial and Gen Z travelers report seeking out experiences that their family and friends have not heard of.

63% of American travelers age 50-plus still embrace the idea of taking a “bucket list trip” — for many (39%) even more so than prior to the pandemic.

Nearly two-thirds of Gen Z are planning ‘revenge travel’—travel to make up for time lost—after the pandemic

81% of US Millennials took their last vacation in the US, with family travel one of the most popular getaway types.

84% of Millennial respondents want to travel somewhere they can immerse themselves in local culture, according to a survey from American Express Travel.

56% of Gen Z said they'd want to stay in green or eco-friendly accommodations.

60% of Gen Z are looking for more environmentally friendly transportation once they arrive. 

48% of Millennials say that having a unique experience is a must-have compared with 38% of Gen Zers.

Unlike Millennials who are open to mixing business and pleasure, Gen Z is more interested in keeping work far away from their vacation.

29% of baby boomers say that the best part about travelling is relaxation.

Time spent with family and friends is the best part for 23% of boomers.

Business/Leisure: U.S. travellers took 466.2 million domestic trips for business (26.2%), and 1,779.7 million for leisure (73.8%).

60% of millennials have adapted travel plans to work remotely.

Relaxation trips are the most popular type of trip, with 65% of Americans taking one in the past year.

70% of Americans can only get away for a relaxing break for a long weekend.

Just 41% get away for a long weekend for an adventure break.

66% of those who travel for longer take relaxation trips.

Whilst 61% take adventure trips over a longer period. 

82% ensure they have downtime to recharge, even on adventure trips.  

Medical tourism is rising - the US medical tourism market is valued at $8.74 billion.

Medical tourism destinations for US residents include Argentina, Brazil, Canada, Colombia, Costa Rica, Cuba, the Dominican Republic, and Ecuador.

Medical services in Panama cost between 40% and 70% less than in the United States or Canada.

35% of Americans have planned a vacation based on when and where their favorite sports team is playing.

Americans say financial constraints are the top reason they skip adventure trips (57%) versus relaxation trips (52%).

94% of American travelers who took an adventure trip in 2024 prioritized exploring new activities during adventure travel.

87% like to visit places they've never been before.

67% like to try new foods when they travel.

49% of Americans have taken a road trip or camped in the last year.

55% do so for comfort and convenience. 

In 2024, 130.7 million domestic visitors traveled to Florida, a popular domestic destination for its beaches

In 2024, United Parks & Resorts locations received roughly 21.5 million visitors in the United States. Orlando is a popular destination for theme parks. 

According to the 2024 Trends Global Survey, 80% of global travelers want to be able to book their trips entirely online .

72% of Americans preferred to book their trips online in 2024.

Compared to just 12% who used traditional travel agencies.

56% of travelers in 2024 said they research and book activities in advance, with 25% booking activities four weeks or more before their trip.

46% of travelers use search engines to plan their trips.

36% use travel review websites .

35% look for recommendations from family or friends .

31% of travelers research using hotel websites.

28% use OTAs. 

In 2024, 26% of travelers used an OTA for researching flights.

36% said they used OTAs for booking flights.

43% of travelers also used OTAs for booking hotels , 28% for paid activities , and 38% for packages .

62% of adult Gen Z travelers used AI to help them save money on travel. 

In 2024, 40%  of travelers in the US used social media apps for travel planning. 

Gen Z is particularly influenced by social media, with 89% using TikTok to discover new destinations.

46% of travelers booked their hotel and flights 1-3 months before departure. 

26% made their bookings less than a month before their trip.

Revenue in the Travel & Tourism market is projected to reach $190.40 billion in 2023.

Inbound visitors spent $12.6 billion on travel to, and tourism-related activities in the U.S. - up 105% compared to May 2021.

The U.S had the biggest tourism revenue loss in after the pandemic at $147.2 billion.

The travel industry losses were said to have far exceeded that of any other sector - approx 9 times the impact of 9/11.

COVID-19 caused global intent to book an international flight to stall between 15% and 17% of consumers from April 2020 to March 2021.

It quickly improved to 23% by June 2021 as vaccine distribution was rolled out.

81% of adults 50-plus who plan to travel in 2023 believe it’s safe to travel (up from 77% in 2021).

25% say COVID-19 is a barrier to travel, compared to about 50% who felt that way last year.

International arrivals totalled 22.1 million, up 15% from 2020 (19.2 million) and -72% from 2019 (79.4 million).

A third of travel jobs were lost when the pandemic hit in 2020. 

In 2020, Travel & Tourism jobs within the U.S. declined 33.2% to 11.1 million (7.5% of total U.S. employment)

Due to COVID-19 outbound tourists in 2020 from the U.S. fell to 33.5 million, a third of the 2019 figure. 

New York attracted 5.42 million foreign visitors in 2020, making it the most popular city destination in the U.S.

Domestic and international travellers spent over $680 Billion in 2020.

$642.2 billion by domestic travellers & $38.1 billion by international travellers.

In 2021, the U.S. hotel and motel market size was valued at $171.1 billion.

Price anxiety is up - Travellers are checking prices an average of 16 times prior to booking - up 33% over pre-pandemic 2019 norms.