This highlights individuals who demonstrate outstanding care and is a symbol of pride and encouragement for everyone involved in customer service.

JCX Alliance founder, Claire Boscq, said: ‘Sonia embodies the very essence of what this campaign is about – going above and beyond to make each customer’s experience positive. It’s people like Sonia who help make customer service a truly impactful profession.’

Pictured: Claire Boscq of JCX Alliance, presenting the SMILE pin to Sonia Pestana, of Condor.