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Please note that any person or vehicle travelling for business or commercial venture, carrying commercial goods/samples will need to book via our freight teams and do not qualify for leisure fares. In addition, if the vehicle being taken is designed for the carriage of commercial goods it shall be reserved as freight regardless of its dimensions. For more information please call the Commercial team on 01481 728620 .

Baby Boomer Travel Statistics 2023

 

Explore Travel Trends On Spending, Destinations, Type of Travel & Much More!

 

After a 90% drop in travellers during COVID-19, there has been a strong return of baby boomers to travel post COVID. Baby Boomers saw the highest increase in both total number of travellers, and overall travel insurance market share, for Q1 and Q2 of 2022 compared to the previous year. Although 27% of baby boomers say COVID fears could put them off travelling, the introduction of vaccinations has comfortable they are with travel.

 

As with most market segments, baby boomers are concerned about finances, however 51% are still looking to splurge on a big trip next year. Check out our baby boomer travel statistics below for everything you need to know!

 

VITAL BOOMER TRAVEL STATISTICS: 

 

Just 27% of Baby Boomers report that COVID-19 may keep them from traveling in 2022. 

82% of Baby Boomers planned to take between 1 to 5 trips for fun in 2022.

27% of boomers say that COVID-19 fears would scare them away from traveling for leisure in 2022.

77% either feel neutral or agree that the availability of vaccinations has increased how comfortable they are with travel.

71% of Baby Boomers agree that the Russia/Ukraine war could impact their international travel plans.

47% of those traveling will visit domestic destinations only, 48% plan to travel both domestically and internally; and just 6% plan to go abroad only.

84% of Baby Boomers will use online services to book their travel.

62% will use all or most of their annual leave earned at work versus 77% of Millennials.

They contribute 80% of all spending on luxury travel.

Smartphones are essential for 55% of Baby Boomers when travelling.

38% of this generation have a “travel bucket list”.

In 2019, about 15% of this generation is planning “skip generation” trips, in which grandparents travel with grandkids and leave the middle generation at home.

 

POST COVID-19 BABY BOOMER TRAVEL TRENDS

Have Baby Boomers' travel habits changed post pandemic?

The baby boomer generation have out-traveled every other generation according to Squaremouth.com, after a nearly 90% drop in travelers during the COVID-19 Pandemic.

Just 27% of baby boomers report that COVID-19 may keep them from traveling in 2022. 

82% of baby boomers planned to take between 1 to 5 trips for fun in 2022.

64% of baby boomers are the most spontaneous travelers, booking trips 1 month or less in advance.

51% of baby boomers will consider splurging on a huge trip in 2022.

27% of baby boomers say that COVID-19 fears would scare them away from traveling for leisure in 2022.

77% either feel neutral or agree that the availability of vaccinations has increased how comfortable they are with travel.

Just 11% of boomers traveled more during the pandemic, compared with 26% of Gen Zers and 25% of Millennials.

22% are more likely than Millennials to purchase travel insurance.

The biggest travel concern for baby boomers is large crowds.

All Americans agree that money is the biggest limiting factor with regard to traveling for leisure in 2022, over health and safety. 

71% of baby boomers agree that the Russia/Ukraine war could impact their international travel plans.

After a 90% drop in baby boomers travelling during COVID-19, in 2022 they out-travelled every other generation, with just 27% saying Covid would stop them travelling in 2022.

 

Baby Boomers may be less worried about directly contracting COVID-19 because the idea of traveling “before it’s too late” is top-of-mind. Their main concern when travelling is large crowds, with contracting Covid being second to this.

 

Source: Htrends

BABY BOOMER TRAVEL TRENDS: PLANNING & SPENDING STATISTICS

How much do Baby Boomers spend on travel?

A massive $157 billion is spent by them on vacations every year.

In 2023 they spent on average $3,300 per trip. 

Before booking a trip, about 95% of this demographic like to know that they have found the best deal.

51% of baby boomers trust their friends the most for recommendations.

This generation spends over double the amount ($1,540) on accommodation than Millennials, however, both groups will pay more for luxury.

Over half (56%) of this age bracket is willing to pay extra for a luxury trip.

Just 57% say that they consider budget as a factor in their trip, and many are willing to book luxury services and packages.

83% of boomers planning international trips for 2019 had already chosen their destination by September 2018.

By September 2018, 88% had chosen their 2019 destination for domestic travel.

By September 2018, 14% had booked their 2019 destination for domestic travel.

When planning a trip, over half (55%) of Boomers take online reviews into consideration.

The most popular online tools for booking and planning trips are TripAdvisor, Travelocity, Expedia, Google Maps and Yelp.

These baby boomers' travel statistics tell us a lot about how much money the boomer generation spends on travel and what they consider when booking a trip. They spend a massive $157 billion a year on travel and are expected to spend $2000 more than Millennials and Gen Xers this year. This demographic are definitely prepared to spend their hard-earned cash if it means that they’ll get the holiday or break they’re looking for.

 

With just 57% considering budget as a factor when planning trips, luxury travel is definitely an option on their list. On top of this, baby boomers spend over double the amount that Millennials do on accommodation. Regardless, a whopping 95%, like to know that they have the best possible deal before booking, suggesting that even when spending a lot on travel, they do like to save where they can.

BABY BOOMER TRAVEL HABITS – TYPE & FREQUENCY OF TRAVEL

How often do boomers travel and what type of trips do they take?

Boomers take on average 3.3 trips a year.

99% of baby boomers plan to take at least one leisure trip per year.

81% travel with a spouse or significant other.

45% prefer international trips.

57% of boomers prefer vacation rentals.

60% like an eco-friendly experience.

55% like to stay in hotels.

24% of Boomers’ planned international trips for 2019 were “bucket list trips”.

Heritage travel, or revisiting one’s roots or hometown, makes up only 1% of planned international trips.

40% of baby boomers choose cultural or educational trips when they travel.

Summer vacations account for 13% of planned domestic trips and are the most popular type of travel. Just 17% planned to mix business and leisure on their 2019 trips.

Weekend getaways account for 12% of their domestic trips.

Almost all this generation were expected to take at least one trip this year. On average between 1-2 international trips and 3-4 domestic trips were taken. This generation certainly likes to travel, but what else can these statistics tell us about travel for this agency?

 

A desire of experiencing the things they’ve only dreamt about meant “bucket list trips” were the most popular type of international travel planned by those aged 55-75. Its clear they are more interested in seeing new places rather than somewhere they’ve been before given that heritage travel makes up just 1% of international travel. Summer vacations and weekend getaways make up 13% and 12% respectively of 2019 domestic trips. This demographic aren’t overly interested in mixing work with leisure during their trips, with just 17% of them planning this trip type, compared to 46% of Millennial trips planned.

 

Sources: GitnuxAARP

TRANSPORT, DESTINATIONS & ACCOMMODATION TRENDS

Where do baby boomers travel?

62% chose hotels/motels as their preferred accommodation when traveling internationally & 66% also favor them when traveling domestically.

41% chose Europe as a top destination for international vacations. England, Italy & France were the most popular countries visited.

In 2020, 15% of baby boomers were planning to take a domestic family or multi-generational trip vs. 11% in 2019.

The top domestic travel destinations for baby boomers in the US include Florida (17%), California (11%), New York (5%), Texas (5%), and Las Vegas (5%).

The most popular destinations for American boomers are Hawaii, Australia, Italy, and Alaska

Most travelers are drawn to the Southern (38% interested) and Western (29% interested) American states.

Baby boomers make up the biggest percentage Guernsey's tourism. 61.6% those taking breaks to Guernsey are between 40 and 65, 25% are over 65.

87%  choose to go by plane when traveling internationally.

When traveling domestically, they will use planes (66%) and personal vehicles (61%) .

On average, Boomers travel 27 days a year. This is less than Gen Z and Millennials but more than Gen X.

So where do Boomers like to travel? Baby boomer travel statistics show that European countries are certainly popular, with 41% of this demographic interested in Europe for international vacations. When looking at trips in America, we can see that the southern and western states such as Florida and California are popular travel destinations. Perhaps this is in part due to the warmer weather and tourist attractions.

 

Planes are the most common form of transport for the majority and they also travel for 27 days a year on average, which is less than both Gen Z and Millennials but more than Gen X. We already know that many Boomers are prepared to spend more for a luxury itinerary. Although they don’t travel the most, they like to make an experience of it, with luxury activities and efficient travel.

 

Sources: AARPRezdy

TRAVEL & TECHNOLOGY TRENDS

How do baby boomers use their phones when travelling?

92% bring smartphones on domestic trips whereas just 54% do so on international travels.

70% of baby boomers use the internet to research and plan their vacations.

When on an international holiday, they carry their smartphones on them 52% of the time.

On domestic holidays, Boomers keep their smartphones on them 72% of the time.

Just 7% do not intend to use their smartphones on any holiday.

Boomers most commonly use smartphones for taking photos while travelling.

Of those travelling with a phone, 83% take photos on international trips, while 85% do so on domestic holidays.

Those between 55-75 are more likely to be seen using their phones during domestic trips rather than international trips. And, 92% bring their smartphones with them on domestic trips while just 54% do so on international trips. This demographic also keep their smartphone on them 72% of the time on domestic trips compared to just 52% of the time on international holidays. On both domestic and international trips, smartphones are most commonly used by Boomers to take photos. Just 7% don’t intend to use a smartphone on holiday at all.

 

Sources:AARP

BABY BOOMER TRAVEL HABITS - LOYALTY PROGRAMS

Which loyalty programs are most popular with boomers?

78% of Boomers are members of an airline loyalty programme.

76% are members of a hotel loyalty programme.

40% are enrolled in a car hire loyalty programme. 

27% are members of a cruise loyalty programme.

We already know that this generation like to plan their travel in advance and find the best deals on their trips, and one way to do this is through loyalty programmes. Airline loyalty programmes are the most popular travel-related loyalty scheme amongst this generation. Those aged 55-75 often prefer to travel via plane when taking a trip and so, 78% of Boomers are members of an airline loyalty programme. They are always on the hunt for a good hotel deal, with just over 75% of the generation being members of a hotel loyalty programme.

 

Sources: AARP

BABY BOOMERS TRAVEL HABITS - EXPERIENCE & REASONING

What do they seek when they travel?

57% are motivated to travel to see family and friends, 48% travel to rejuvenate and relax, and 47% are motivated by getting away from everyday life. 

65% of boomers say being able to try new experiences is their main motivation for traveling.

53% are interested in eating a meal with locals while travelling internationally, whereas 42% are during a domestic trip.

50% like touring with locals on an international trip, whereas just 24% are on a domestic trip.

22% of boomers are interested in staying with locals on domestic or international trips.

We have a good idea of the how and the where, but why does this generation travel and what do they like to do when they’re away? The top travel motivations for this demographic are to see family and friends, rejuvenate and relax and to get away from normal, everyday life. Compared to Boomers, Millennials and Gen Xers find more motivation and satisfying a craving for adventure.

 

Despite this, more Boomers are interested in eating a meal and touring with locals on an international trip than they are on a domestic trip. They are more than willing to leave behind the normal and every day to instead explore something new.

 

Sources: Travelagentcentral, AARP